Spearhead IMC Group is a socially responsible enterprise (SRE). In the year of 2016, with its consistent devotion to charity undertaking, Spearhead IMC Group donated "Orange Schoolbags" for hearing-impaired children, raised donations for the “Mother's Water Cellar” Project and funded the poverty-stricken students under New Great Wall Educational Assistance Project, which won wide recognition by all sectors of the community.
Since charity undertaking produces social feedback on a long-term basis, Spearhead IMC Group will continue to support charity undertaking vigorously and give assistance to the relevant groups, transmitting benevolence and positive energy in 2017.
Aid poverty-stricken students and help them to be aspirational and intelligent
On August 14, 2016, Spearhead IMC Group joined the New Great Wall Educational Assistance Project initiated by the China Foundation for Poverty Alleviation and provided subsistence allowance for 50 students until they complete their studies. At the same time, the Group set up a search team to search for poverty-stricken students in Pingshan County of Hebei Province. The team members carried out exchange activities with local anti-poverty offices, education departments and middle school teachers and conduct interactions with the poverty-stricken students.
In 2017, Spearhead IMC Group will continue to organize its senior executives and staff to visit the poverty-stricken areas, search for local senior high school students in poverty and conduct follow-up assistance activities. The staff will record and showcase the students’ spirit of self-reliance and hardworking, carry out ideas sharing and communication activities and help them to widen horizon and build up confidence.
Aid the rural families in western China with easy access to clean drinking water
During the Mother's Day and Father's Day in 2016, charity relay was launched among Spearhead IMC Group and its subsidiaries and all staff were called on to donate for the Mother's Water Cellar Project. In the meantime, thanks to the advantages and influence of Spearhead IMC Group in the areas of publicity, promotion and activity organization, more people have joined the Mother's Water Cellar Project as well as the rank of benevolence and turn their attention to China Women’s Development Foundation and the Mother's Water Cellar Project. All the donations were from the staff of Spearhead IMC Group and have been used to provide clean drinking water for the local families, which was a special gift for them on the Mother's Day and Father's Day.
In the future, Spearhead IMC Group will continue to call on its members to donate for the Mother's Water Cellar Project and thereby contribute to easy access to clean drinking water for rural women and families in western China.
Care for children with disabilities and shield them from traffic injuries
On April 17, 2016, Polo Liu, the chairman of Spearhead IMC Group, and Steaph Huang, the co-president of Spearhead IMC Group and president of D&S Media Group presented gifts to the hearing-impaired children on behalf of Spearhead IMC Group, and the free gifts are 2000 "Oranges Schoolbags" with the total value up to 240 thousand yuan, which has been the 1st large-amount donation since the launch of the Orange Schoolbag Charity Project.
The Orange Schoolbag Charity Project was launched by the Audiology Development Foundation of China, aiming to provide a traffic safety shield for hearing-impaired children. In addition, watercolor pens, sketch pads and other stationery have been provided to the children as well. Tao Siliang, the honorary president of Audiology Development Foundation of China extended gratitude on behalf of the hearing-impaired children to Polo Liu and Steaph Huang as well as his appreciation for Spearhead IMC Group's attention and investment to charity projects. According to Tao, D&S Media Group has set an exemplary role for other counterparts in China’s PR industry.
In 2017, Spearhead IMC Group will redouble its efforts in charity undertaking. Besides its continuing interaction with the poverty-stricken students under New Great Wall Educational Assistance Project and raising funds for the Mother's Water Cellar Project, the Group will expand its charity activities and focus on the cultivation and support of excellent talents to advance the progress of communications industry.
At the same time, Spearhead IMC Group will continue to bring its experience and advantages in the areas of activity organization, publicity and promotion into full play, mobilize multi-party forces and actively publicize the concept of public welfare, to promote more peers to join charity undertaking. As a responsible enterprise, Spearhead IMC Group will continue to work hard to shoulder the responsibilities for its employees and the industry at large to contribute to social responsibility.