2016-2017 Nestle Coffee Regular Activities: Conduct continuous education of the consumers in peak season to raise the visibility and recognition of the brand of Nestle Coffee and enhance the effective communication with its consumers. Make sales promotion of the other series of products while increasing the sales of Nestle Coffee 1+2 series.
2017 Nestle Ice Coffee In-Store Activities: Provide coffee for consumers and cultivate their new ways of drinking coffee. Increase the opportunities and frequencies of coffee drinking. In off-season, beat competing products by free -drink activities to increase the sales and market share of Nestle Coffee.
2016-2017 Nestle Coffee Roadshow: Based on the mature consumers in the 1st-tier and 2nd-tier cities, vigorously promote Nestle Coffee in the 3rd-tier and 4th-tier cities. Carry out instructions on drinking habits for consumers to enlarge consumer group. Enhance the brand influence. By Nescafe Coffee Roadshow, the popularity and visibility of Nescafe Coffee have been greatly enhanced, consumer sampling has increased and on-site purchase has climbed.
2017 Nestle Crispy Chocolate Waffle Roadshow: Enhance the overall brand image of Nestle Crispy Chocolate Waffle and popularity of its new brand by taking advantage of new product launch. Encourage the consumers to taste new products and increase their identity toward the product, and effectively increase the sales. Large-scale Nestle Crispy Chocolate Waffle Roadshow Activities have been carried out.
2017 Nespresso Personnel Management: To look for the best baristas compatible with Nestle Dolce Gusto. What we need is more professional talents. Beyond coffee selling, more Dolce Gusto notions about coffee are to be promoted. It is expected that more people know well of coffee, love drinking coffee and find Dolce Gusto Nespresso coffee to their flavors.