In 1999, Jerry Xie co-founded Huayijingxin(the predecessor of Spearhead IMC Group) and served as the General Manager of Shanghai Branch. Later, Jerry joined Schneider Electric SA and was mainly responsible for channels, market and strategic management. In October 2014, Jerry resigned from the Vice Strategic and Marketing President of All-China Region of Schneider Electric SA and returned to Spearhead IMC Group. From then on, Jerry has been serving as the Chief Strategy Office（CSO）and Vice President of the Group and responsible for the integration of marketing business, and the planning and execution of the strategic development of the Group. Jerry has been responsible for the strategies and overseas business of Spearhead IMC Group since August 2016.
With 20 years of experience in integrated marketing, 11 years of experience in foreign enterprise management and 7 years of experience as a press spokesman, Jerry is good at overall market planning, comprehensive application of marketing means and evaluation of marketing effectiveness, and he has deep and unique insights into the planning of whole industry chain and the trend of global development of integrated marketing.