Group Awards | Spearhead IMC Group Wins Total Marketing AD Agency Award of the Year at Busan International Advertising Festival


Recently, Spearhead IMC Group (Spearhead Group with Stock Code as 300071) has won Total Marketing AD Agency Award of the Year at Busan International Advertising Festival.


Honored as Oriental Cannes, South Korea's Busan International Advertising Festival (AD STARS) has successfully attracted the attention and participation of heavyweight guests and media elite from advertising and marketing industry across the regions worldwide and been increasingly favored by domestic enterprises in. The theme of 2016 AD STARS is breakthrough (Break).

Break conventions, embrace new challenges and follow fresh trends. The Organizing Committee of 2016 AD STARS and major authoritative organizations have conducted prudent evaluation and selection of the outstanding enterprises in the areas of advertising and marketing, and conferred Total Marketing AD Agency Award of the Year to affirm the professional competence of the enterprises and their contributions to industry development.

Established in 2003, Spearhead IMC Group has been oriented to develop itself into a Globalization Digitization AIO Services Group supported by the social contents of fashion and entertainment industries and big data for marketing. In recent years, the Group has been building a whole marketing ecosystem and achieving overseas development through active investment into and acquisition of the leading enterprises in subdivision industry, and the implementation of proactive and effective integration and coordination policies. Winning Total Marketing AD Agency Award of the Year at Busan International Advertising Festival is a recognition and commendation of the professional competence and contributions of Spearhead IMC Group, which has reflected its excellence and power in global marketing communications industry.

Currently, Spearhead IMC Group has been vigorously expanding business and making innovations to put more resources on internet platforms and convert more solutions to actual products, through the five business categories respectively of digital marketing, experiential marketing, content marketing, big data marketing, and PR and communication and its well-reputed wholly-owned subsidiaries such as Think Branding IMC, D&S Media Group and Allyes Group and its associated brands as well.  Spearhead IMC Group is devoted to providing all-dimensional AIO services online and offline focusing on both communication and the corresponding actual effects across China and the whole world to introduce more foreign brands into China, facilitate more Chinese brands going global and consequently achieve win-win results.

Established at Beijing in 2003 and with its predecessor company founded in 1999, Spearhead IMC Group was a listed company on Growth Enterprise Market (SEM) of Shenzhen Stock Exchange (SZE) in 2010 as China's largest offline marketing service agency. Liu Wei is the Chairman of the Board and President of Spearhead IMC Group. Currently, the market value of Spearhead IMC Group has reached 6 billion Yuan. Its total revenue in 2016 reached 3.453 billion Yuan with the net profits attributed to the shareholders of the listed company reaching 131 million Yuan. The Group has more than 2000 employees and boasted most excellent marketing communications team in China and the world at large.

Under Spearhead IMC Group, there are Think Branding IMC, one of the most competitive and influential experiential marketing service agencies in China, D&S Media Group, being ranked among the top five PR agencies and reputed as PR Huangpu Military Academy, Allyes Group, a professional network interactive marketing agency, as well as many associated brands, namely AdView, a China leading mobile effect marketing platform, New 7 Days, a renowned E-Commerce operator, and Shanghai Entertainment and Culture Cooperation co-established by Spearhead IMC Group and Yong Le Culture Group which is the largest ticket service agency in China. Together they provide services for more than one thousand notable companies in the areas of 3C (Computer, Communication and Consumer Electronics), auto industry, medical care, finance, FMCG, real estate, luxury and so on, which have been well received by customers and awarded with many important prizes of the industry.

In 2017, Spearhead IMC Group will vigorously implement the strategy of Going out and Bringing in as proposed in the Report of the 16th National Congress of CPC,  and adhere to the development of internationalized and digitalized marketing communication to provide the whole world with the most valuable links.


Association Membership

  • Standing Member of the Brand Development Strategy Committee of the China Advertising Association of Commerce

  • Vice-executive Member Unit of the China Digital Marketing Committee

  • Member Unit of the Association of Accredited Advertising Agencies of China (China 4A)

  • Member Unit of Business Innovation Committee of China

  • Executive Member Unit of Suqin Club of Chamber of Commerce of the China Creative Communication Industry