On New Marketing & New Tendency – the 15th China Brand Marketing Annual Meeting held on September 27, Steaph Huang, the leading figure of PR industry and content marketing, Co-president of Spearhead IMC Group and Chairman of D&S Media Group, has won the recognition from the whole industry and been awarded China Outstanding Brand Marketing Award−Outstanding Marketing Figure of the Year by virtue of his excellent achievements in serving brand customers, promoting enterprise development, nurturing professional talents and advancing industry development.
Honored as the President of PR Huangpu Military Academy, Steaph Huang is one of the earliest explorers in China's PR industry, a leading figure in PR industry and content marketing and an expert of China Advertising Think Tank.
Steaph Huang founded D&S Media Group in 1996, which is one of the earliest media groups in China and has ranked Top 5 in PR industry for 16 consecutive years. In 2014, D&S Media Group joined the A-share listed Spearhead IMC Group and Steaph Huang, as Co-president of the Group, has been actively promoting Spearhead IMC Group’s global strategy based on big data and rich contents.
With the changing of communication pattern featured by new media, Steaph Huang has keenly observed that mass communication and marketing integration with being content-driven as its core have become a tendency. Therefore Steaph Huang has been holding such professional development concepts as "technology and creativity promote the development of marketing industry, and the contents with potential energy create value", and committed to promoting the transformation of PR industry and innovative development of content marketing in China. In addition, Steaph Huang has also been committed to promoting China Content Marketing Summit and other high-end exchange activities.
As a judge for the finals of industry awards, an expert of Marketing Research Institute and a renowned visiting professor for several famous higher institutions, Steaph Huang has been devoted to exploring classic cases and nurturing industrial talents.
Steaph Huang has been rated as the Annual PR Leading Figure Influencing China for multiple times and he is the first expert from PR industry who has been selected into China Communications Industry Hall of Fame. Steaph Huang has been honored as China Creative Communication Leader, Marketing Communication Leader, Best Speaker of the Year, and Individual Outstanding Contribution Award at the 30th Anniversary of the Development of Advertising Industry in Beijing.
Co-sponsored by the Economic Observer and Hong Kong Management Association, China Brand Marketing Award has been successfully held for 15 sessions since 2003. The most authoritative theoretical and practical experts of China's marketing industry have assembled to conduct award selection under the principle of fairness, impartiality and openness. China Outstanding Brand Marketing Award has exerted far-reaching influence on the establishment of a rational, healthy and sound marketing system in China. Upgraded in an all-round way, the Award this year has focused more on mining and shaping brand values rather than only marketing.