Group Awards | Allyes Group Leads Digital Marketing and Wins 2 Prizes of iResearch Marketing Awards
On November 23, the Award Ceremony of the 12th iResearch Marketing Awards was held in Shanghai. After rounds of selection by a dozen of expert juries, Spearhead IMC Group won the Best Entertainment Marketing Case Award with its 2017 Vita Lemon Tea X Cross Fire IP Crossover Cooperation, and the Best Social Marketing Case Award with its Promotion of CITIC Bank Network Theme Face Series Credit Cards.
Best Entertainment Marketing Case Award
2017 Vita Lemon Tea X Cross Fire IP Crossover Cooperation
In the fierce competition of beverage market, the award-winning case 2017 Vita Lemon Tea X Cross Fire IP Crossover Cooperation conducted crossover cooperation by Vitamin Lemon Tea and popular gunfight game Cross Fire and successfully won award with the young, playful and excellence-pursuing brand image. At the occasion of the 9th anniversary of Cross Fire, the series activity of Cross Fire to be True and Outstanding conducted by both Vitamin Lemon Tea and Cross Fire, took five CF spokesmen as marketing symbol and made effective communication with target consumer groups. The brand proposition of being true and outstanding has been deeply implanted into consumer consciousness by the in-depth cooperation which were formed by the massive display of 20-city League and Shenyang Final and creative CG H5. In addition to the game itself, all-dimensional exposure was made on the official websites, microblogs and forums to achieve multi-directional dissemination. High concerns were also given by industrial WeChat official accounts and their fans. The wonderful combination of game industry and fast moving consumer goods (FMCG) has significantly enhanced the communication and sales of the brand.
Best Social Marketing Case Award
Promotion of CITIC Bank Network Theme Face Series Credit Cards
The award-winning case Promotion of CITIC Bank Network Theme Face Series Credit Cards provides a variety of credit card services for digital natives. With personalized Face series credit cards, CITIC Bank has created exclusive memory symbols for users. First the thematic activity homepage of Face credit cards was produced to create product tenability, preset topics, attract users' attention and arouse users' associations and feelings towards colors. Long creative image-texts are used to narrate the rights and interests of Face credit cards. Follow-up activities guide users to seek individuality out of commonness. Finally, We Media's promotional marketing facilitates the establishment of links with digital natives to popularize the thematic activities of Face credit cards and vigorously enhance brand images.
In the future, Allyes Group will continuously provide customers with a wide range of digital marketing programs to help them gain more business value with its professionalism and expertise, deep insights into market and perfect service.