On July 5 of 2017, the 5th Top Digital Innovation Ceremony & Innovation Award Ceremony was held at Longzhimeng Grand Hotel in Shanghai, which presented the innovation trends at the leading edge and unveiled the much anticipated Innovation Awards.
The Top Digital Innovation Award is authoritative in the field of digital economy, focusing on business ideas, product innovation and branding brought by technological changes. More than 2,300 solicited works have been reviewed and evaluated in terms of their innovation value from multiple dimensions of innovation, execution, sustainability, influence and commercial value. The whole review process has lasted for several months and finally the awards were announced on the scene.
As far as Allyes Advertising Agency is concerned, its "Ffan Business Expo—Wang Jianlin's Weibo Debut" wins the Golden Award in Digital Media Integration Service, "Shenzhen International Marathon Panorama Route Guidance H5 by China Merchants Bank" wins Silver Award in Mobile Media Integration Service, and "A Tank of Oil for 1,000 Kilometers Roewe 360 National Fuel-Saving Challenge Network Communication and China Resources Snow Breweries-Digital Marketing Cases by Taking Potential from 2016 Olympics Games" win Bronze Award in Integration Marketing Service.
The Golden Award case, "Ffan Business Expo—Wang Jianlin's Weibo Debut", takes Ffan as the most important brand of Wanda Network Technology Group. Amidst the fierce competition between online e-commerce industry and offline traditional retail industry, only internetized communication with a selling point can bring forth new force and achieve good publicity effects. As a result, Wang Jianlin, president of Wanda Group attended this Business Expo live videoed on Weibo. In the meantime, the strategies of advertising on media of all dimensions, high precision and deep exposure gathered force for the First Ffan Business Expo and the 10th Wanda Annual Commerce Convention, and brought the activities to a climax, which eventually won good exposure and offline customer's attention and greatly enhanced the influence of Ffan Brand.
Shenzhen Marathon Panorama Route Guidance H5 by China Merchants Bank makes better integration of "running" and brand image. Thanks to the quick publicity during the season of Shenzhen International Marathon, Allyes conducted a series of planning before kick-off. The presentation of H5 with amazing panoramic visual effect and deliberate layout with good compatibility with China Merchants Bank and Shenzhen International Marathon won full recognition by customers and industry, and was conferred the Silver Award of Mobile Media Integration Service.
Both “A Tank of Oil for 1,000 Kilometers Roewe 360 National Fuel-Saving Challenge Network Communication” and “China Resources Snow Breweries-Digital Marketing Cases by Taking Potential from 2016 Olympics Games” won the Bronze Award in Integration Marketing Service.
In the future, Allyes Group will continuously provide its customers with diversified digital marketing solutions via its professionalism, deep insights into market and perfect service to help them gain higher business value.