Group Awards | Wilson Yao Honored as the Best Digital Marketer of the 1st Campaign China Digital Media Award of the Year


On June 8, the 1st Campaign China Digital Media Award was announced in Shanghai. Wilson Yao, co-president of Spearhead IMC Group and CEO of Allyes Group, was honored as the Best Digital Marketer of the Year.

Mr. Yao, a creative and charismatic thinker, has been widely recognized as an expert in digital marketing integration in China, and he has abundant experience in business analysis, marketing and digital media integration. For many years, under the guidance of him, Allyes Group has achieved aggressive progress in the field of digital marketing and made breakthroughs in big data operation, which advocates the integration of technology and marketing (T+M), develops "T+M" social marketing mode, proposes the "ALL IN ONE Holistic Notion", gets devoted to providing holistic digital integrated marketing service and wins more high-end customers. Selected out of many nominees for his outstanding contributions to the digital marketing industry in China, Wilson Yao was honored as the Best Digital Marketer of 1st Campaign China Digital Media Award of the Year.


In addition, Wilson established Allyes College. With his abundant industry experience, Wilson not only focuses on academic research, but also takes vigorous actions to promote new concepts on digital marketing among universities, cooperates with universities to carry out national campus plans, and shares his decades of understandings and experience with students. He led senior executives of Allyes Group to visit colleges and universities to offer professional knowledge, skills, psychological explanations and training to prepare talents for the future. At the same time, excellent college students were invited and engaged to make team proposals based on actual business and operations, while support and bonuses were granted to those outstanding and feasible projects. In 2016, Wilson visited the Communication University of China, Lanzhou University and Zhejiang University to share the latest industry information and trends with the students, who gave him a big round of applause.

In the future, Wilson will continue to lead Allyes Group to provide customers with first-class products and services, and further contribute to China's digital industry.