On the morning of May 18, the 11th Tiger Roar International Forum was held as scheduled, which was sponsored by China Advertising Association of Commerce, academically guided by National Advertising Research Institute, and co-organized by the Digital Marketing Committee of China Advertising Association of Commerce and the Organizing Committee of Tiger Roar Award. Many top experts, scholars and celebrities in multiple fields assembled in Shanghai and explored the impacts of intelligence development on social organization, economic form, cultural creativity and furthermore on advertising marketing industry themed by new digital economy in the era of intelligence.
Li Xisha, president of China Advertising Association of Commerce delivered the opening remarks. He stressed that theory cannot be separated from practice and practice should be guided by theory. A marketer should pay attention to research and discussion on the problems occurred in practice and the accumulated experience as well. Specialists and experts were invited to give theoretical guidance. In this digital age, the access to internet is an important feature. Only by being online, real-time and full coverage and description of the behavior of consumers and application can be made at any time. At the same time, the digital age has given birth to a more transparent, fair and open platform on which everything can be shared.
Meanwhile, Li Xisha also said that currently Tiger Roar Forum was the only national high-level digital marketing forum winning high attention and a platform for mutual learning and communication. Thanks to the wide recognition of the platform, Tiger Roar Forum has established its own brand after more than one decade of development. Li expected that marketers in the future would have more opportunities to get together, share opinions and seek common development for the industry, as well as hold the activities alike to bring forth wisdom, popularity and solutions on this platform.
As the host of the opening forum, Steaph Huang, co-president of Spearhead IMC Group and chairman of D&S Media Group initiated a hot discussion and ideas sharing on new digital new economy in the era of intelligence. Four distinguished experts and scholars from different fields delivered their enlightening keynote speeches.
On the evenings of May 18 and 19, the 8th Tiger Roar Award Ceremony was held in Shanghai. Chen Xubin, president of Tiger Roar Media, launcher of Tiger Roar Award, and secretary-general of the Digital Marketing Committee of China Advertising Association of Commerce; and Jeffery Wu, president of the jury of the 8th Tiger Roar Award, co-president of Spearhead IMC Group and Chief Digital Officer (CDO) of D&S Media Group, delivered speeches on the award ceremony on May 18. On the ceremony Steaph Huang and Jeffery Wu also conferred awards to the winners.
Comprehensive Category Silver Award in Public Transportation and Services
A Tank of Oil for 1,000 Kilometers Roewe 360 National Fuel-Saving Challenge Network Communication Activity
D&S Media Group proposes that Geely GC9 (Borui) takes the initiative to regard the vehicles produced by joint ventures as its benchmark to fight against the traditional idea that Chinese car has never been praised in term of quality. By the live video event of 24h continuous disassembling of a mainstream Chinese B vehicle and a mainstream Japanese B vehicle, and the qualities of Chinese vehicles and Japanese vehicles have been objectively manifested, which has subverted the traditional understanding. The entire spread of the event has integrated new media matrix such as industry media, video websites, live video media, Weibo, WeChat, We-media KOL, and quickly become a hot event drawing great attention from industry and society. As the representative of China high-end manufacturing, the notion that the true quality of Geely-900 is not inferior to that of the vehicles produced by joint ventures has been widely recognized, which has vigorously promoted the brand image of Geely and remodel the belief of Made in China.