SmartMAX is a cross-media, cross-platform, and cross-terminal advertising platform for advertisers/advertising agency providers, which makes accurate audience-oriented advertising by integration and analysis of data and continuously optimized real-time monitoring. SmartMAX has been connected with domestic and foreign mainstream advertisement exchange platforms, and has a huge amount of high-quality media advertising space. The advertisers of SmartMax service are from the field of automobile, e-commerce and fast moving consumer products, including both brand-oriented advertisers and effect-oriented advertisers.
Golden Award in Digital Media Integration
Beijing Hyundai Verna Launched “Always be Happy with Myself” Innovative Marketing
During the warm-up period, Allyes held "Happy and Design" and "Happy and Sing" activities to find out the most familiar and favorite elements of the youngsters, and produce advertisements by taking young, fashionable and dazzling backgrounds to attract more participation by users. During the period of listing, the information of the listed models of the model was announced, and the original platform has been combined with the advertising platform for extensive exposure and display. For the marketing of Verna, CTR is 1.93%, CPM is 12.31 yuan, and CPC is 0.64 yuan, and 3080 sales clues have been collected. The marketing target has been successfully completed and well received by the customers.
Silver Award in Mobile Marketing Interaction
Shenzhen International Marathon Panorama Route Guidance H5 by China Merchants Bank
To combine "running" with brand image and achieve quick publicity, Shenzhen International Marathon H5 was put into operation at Moments of WeChat, which presents a real world on Internet and displays the road maps respectively of full marathon, half-marathon and 6-kilometer marathon in three dimensions and of high definition, which makes the audience feel they are personally on the scene. In less than 24 hours of operation at Moments of WeChat, the H5 has been clicked for 11.45 million times, the video in it has been played for 16.46 million times with the number of good comments up to 14,000 times. 2573 audience begin to focus on the H5 with the viewing times up to 64,595 and 100% viewers have given their praise, achieving high popularity at the Moments of WeChat.
Bronze Award in Sports + Digital Marketing
Snowflake Beer –Case of Digital Marketing by Taking Potential from 2016 Olympic Games
Allyes Group combines its marketing target with Olympic Games to present brand information, expand brand communication to a great extent, focus on the target consumers and enhance their preference for the brand. The spirit of moving ahead with entering, challenging and innovating as the core is highly compatible with the sportsmanship of Olympics Games and conductive to establish the correlation between the brand and the Olympic Games. At the same time, the sports scenes are fully covered and Youku is taken as the main media to integrate the resources of all channels for deep cooperation. As an auxiliary platform, Tencent selects the most core resources to focus on the users’ attention, and forms a synergy with Youku to fully network the sports competition viewers. The brand has been exposed for 17.8 billion times during the games, exceeding the pre-estimated 41 percent and reaching the national watch users in multiple frequency. The platform has been clicked for 18.32 million times, exceed the pre-estimated 223%, which has brought about explosive growth of the flow on e-commerce platforms and high customer satisfaction as well.