Think Branding IMC Facilitates Launching of Most Exciting Gaming League Arena GLA2017 in China

2016-12-26

From 23rd to 25th in December 2016, the first pre-season game for GLA 2017 Gaming Culture City Challenge (hereinafter referred to as GLA) was held in Beijing, which was sponsored by Hainan Gonglue and Spearhead IMC Group. The Beijing home-team WNV won the 1st prize for the 3rd time on a row. The competition for three evenings fell on Christmas weekend. Fierce competition, fantastic on-site activity, lasting and surging enthusiasm of the audience and joyful atmosphere of the festival all contribute to the great success of GLA debut contest.

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First Home/Visiting Contest System for GLA inChinawith Brilliant On-Site Activities


Super-large LED main screen, stepped stage connecting square stereo stage, hundreds of chasing lights, surround sound system, beautiful and enthusiastic DJs create the most dynamic atmosphere on the scene. To give full support to the GLA, Think Branding IMC adheres to the theme of enjoying happiness as early as in scheme planning, focuses on the combination of athletics and entertainment, fully considers the audience experience, breaks the regular model of watching contest, and provides more participation and interactive forms to bring audience into the on-scene high atmosphere and create the most exciting scene for gaming contest. In addition to fierce completion in term of technology and first-rate audiovisual facilities, more attention has been given to trendy and fashionable culture atmosphere with emphasis on gaming entertainment scene of young nightclub lifestyle.

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-Dazzling Stage Effects for Debut Gaming-


On the scene of the opening game on December 23rd, the reporter notices that the dazzling countdown light show, theme-centered thrilling opening show, creative team debut, performance with the elements in Overwatch and DJ impromptu performance to create multiplayer atmosphere have detonated the fever on the scene, triggering rounds of screaming. The four-round competition system that Chinese audience are familiar with, the hot cheerleader dance catering to the home-field atmosphere and Kiss Camera with high interaction with audience (when the on-scene large-screen camera is shooting at any two neighboring spectators at auditorium, they are to invited to kiss each other) push the on-site atmosphere to climax. After the gaming, Christmas interactive performance triggers a wide carnival.

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-Colors of Red and Blue Respectively Represent the Home and the Away-


The content of GLA2017 covers 8 cities nationwide with two-level league system being set for different groups. Under the system, there are preseason contests, city competitions and city challenges, which are conducted online and offline. From December to the October of 2017, the League has lasted for 9 months, breaking the record of length of period of gaming league in China. At the debut pre-season gaming on December 23, city clubs attended the contest which provided a social, entertaining, and competitive arena for gaming players to make every amateur find his or her own career glory. The participating clubs from all overChinahave brought unique visual feasts for the players on behalf of their own cities.

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- Kiss Camera Interaction with Audience-

 

  • Professional and Competent Team BuildsChinaNo.1 Gaming Brand


The planning team for this year's GLA league from Think Branding IMC is of high competence. As the project leader Ge Zheng introduced, all members of the team love games and they are quite understanding and familiar with the rules of gaming industry and have many years of marketing experience. They have united a one and made concerted efforts in an all-round planning, negotiation with and deciding theChina's 2nd stage art supplier, construction implementation and on-site arrangement. Though they just take a few days to complete the scene setting-up for the debut contest, the on-site event has been quite eye-catching and witnessed outstanding effects with many highlights.

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- Think Branding IMC GLA Project Team -

 

  • More and Better Social Marketing Contents in Fashion and Entertainment


In recent years, Chinahas become a country witnessing most rapidly development of gaming industry. In 2010, the revenue of gaming industry inChinawas only 4.41 billion Yuan. While in 2015, the number climbed up to nearly 27 billion Yuan, increasing by five times. As the world's largest game market,Chinahas entered a new era for the rapid development of gaming industry thanks to the implementation of multiple favorable policies on gaming industry by the Chinese government. In the 2016 TMT report recently released by Deloitte & Touche, it is predicted that the revenue generated by gaming industry in 2016 will reach $500 million globally, increasing by 25% over $400 million in 2015, and the number of fixed viewers and occasional viewers will approximate 150 million.


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Based on the analysis of industry and market trends, Think Branding IMC takes enhancing rich contents and big data as the core of marketing. In term of rich contents, the real-time social marketing contents in fashion and entertainment should be more specified. In the context of favorable policies and stable markets, the GLA Gaming League organized by Think Branding IMC is the highest-level gaming league inChina, which marks another radical innovation in the field of entertainment marketing by Think Branding IMC.

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After the pre-season contest in Beijing, GLA will attend the unveiling gaming to be held at the next weekend in Fuzhou, which is the home city for visiting BQG. Let's look forward to the fierce Overwatch competition that Think Branding IMC will present for us with gorgeous stage art, mysterious guests and wonderful performances.