Spearhead Joined Hands with IBM to Speed up Digital Control of the Group under a Full-industry Chain Layout


In the afternoon of August 23, the Signing Ceremony of Agreement on IT Strategy Consulting Project between Spearhead and IBM (China) was held in Beijing. Spearhead Vice President Rheal Huang and Fancy Fang, Wei Yichang, General Manager of Greater China Business Department of IBM (China), and Lin Bo, Media and Entertainment Director of IBM Global Consulting Services Department attended the ceremony. The signing of the agreement marks that Spearhead and IBM have officially started cooperation to achieve a long-term and stable win-win situation.


(From L to R) Rheal Huang from Spearhead, Wei Yichang from IBM (China)

Founded in Beijing in 2003, Spearhead is a world's leading digital marketing communication group. Since its listing in 2010, it has expanded its main business to the whole industry chain by collaborating subsidiaries, acquiring industry leaders and giving up nonprofit subsidiaries. Despite the current cross-industry, cross-region, cross-media and cross-border business layout, Spearhead is also faced with challenges arising from strategic requirements and external environment, so it needs to rebuild the Group's business model, including the high-level information management platform, so as to meet the Group's development needs.


As a world's leading IT and business solutions company, IBM will make full use of its innovative technology and platform advantages in the field of cognition, big data analysis, cloud computing, mobile and social networking to tailor an overall information plan for Spearhead. Based on the strategic development of Spearhead in the next three to five years and IBM's deep understanding of and business innovations in the field of digital marketing communication, IBM will define a business blueprint matching the strategic plan and provide supporting IT application framework and the implementation and supporting requirements as well as development strategy of infrastructure; it will make clear the relations between the core system and the professional systems of each module, and establish a two-dimensional application platform composed of a sharing platform and professional systems according to the characteristics of each module. 

Through this cooperation, IBM will assist Spearhead to solve business management and IT governance problems and achieve the functions, integration and deployment of key application systems, specifically including how to respond quickly and support business development with platform technology, reflections on the application of emerging technology in Spearhead, a match between IT investment and business value, etc. 


(From L to R) Fancy Fang and Rheal Huang from Spearhead, Wei Yichang and Lin Bo from IBM