Allyes Group Assists Shanghai International Advertising Festival and Achieves Beyond Vision


On September 7, the launching ceremony of the 1st Shanghai International Advertising Festival was held in China Financial Information Center. Miao Jun, a deputy-bureau-level inspector of the Shanghai Municipal Administration for Industry and Commerce, Zhang Zhengyi, the deputy director of the People's Government of Qingpu District, Kong Xiangyi, the chariman of Shanghai Advertising Association and Ye Guobiao, the President of China Financial Information Center assembled at the event. Wilson YAO, Co-president of Spearhead IMC Group and the CEO of Allyes Group delivered a speech as a co-sponsor.


Wilson YAO's speech

Wilson YAO said, "I am a Shanghainese and Allyes Group is an Internet company which has headquartered in Shanghai for 20 years. We share a common Shanghai Dream, which is to hold a Shanghai advertising festival. Therefore, we have actively communicated and collaborated with relevant governments for this event to come true." Wilson YAO is fully optimistic and expectant of the future and he hopes that Shanghai International Advertising Festival will serve as a bridge between local ads and international ads, and become a true comprehensive international advertising competition.

Shanghai International Advertising Festival is an annual top-level international event sponsored by the Organizing Committee of Shanghai International Advertising Festival, directly supported by Shanghai Municipal Government, and led by the Publicity Ministry of Shanghai Municipal Committee of CPC and Shanghai Municipal Administration for Industry and Commerce. The festival integrates exhibit display, contents and technologies, awards and observation, industry and academia organically, covering advertising creativity, city display, brand communication, scientific and technological innovation and media image.

In addition, Wilson YAO has been recruited as a global advisor to the Shanghai International Advertising Festival by virtue of his outstanding achievements and influence in the advertising industry.


Honorary Letter of Appointment

In the future, Allyes Group will fully promote Shanghai International Advertising Festival and continue to make its own contributions to the development of the advertising industry as a strategic partner with its professionalism, capabilities and deep insights into market.

  • Shanghai International Advertising Festival

Upholding the spirit of BEYOND VISION, the 1st Shanghai International Advertising Festival (SHIAF) is committed to creating a world-class communication platform for advertising industry, promoting the interactions between internationally leading advertising media groups, brand enterprises, governments, industrial organizations and institutions of higher learning with Chinese market as well as the corresponding introduction, highlighting and attracting the settle-in and interaction of a wider range of internationalized professional talents, capital, technologies, and resources. In the meantime, a world-class display stage has been established for the innovative and pioneering local advertising enterprises and teams to promote cultural and creative industries in Shanghai and China at large.