Smaato Provides Full Support for "China Out", and Spearhead Strives for Global Collaboration

2017-08-03

Recently, Smaato, an American company wholly acquired by Spearhead Group through buyout found, rushed to participate in the Spearhead Global Business Collaborative Conference in Beijing after participating in ChinaJoy, and had pragmatic and efficient exchanges with the Overseas Business Department of the Group and D&S, Allyes and other subsidiaries on facilitating "China Out" and further promoting the global business collaboration of Spearhead. 


In the future, Smaato will actively help domestic partners open up overseas markets and further consolidate its market status of a world's leading mobile advertising platform; Spearhead will also gather the power of the Group to help expand the global market, promote China Out and provide professional services for more overseas brands to enter the Chinese market.

image.png


As a world's leading real-time mobile advertising third-party trading platform, Smaato attaches great importance to the development of the Chinese market. It has established a branch in Shanghai, and has participated in GMIC, ChinaJoy and other large-scale industrial exchange activities held in China several times. At this ChinaJoy, more than 1,000 clients communicated and discussed business with Smaato's booth, including YeahMobi, Avazu, AppLift, 360 and other well-known companies at home and abroad.


image.png


Smaato CEO and Co-Founder Ragnar Kruse said that Smaato would focus on two aspects in future business: on the one hand, it will look for quality applications and media traffic in China and provide perfect advertising monetization solutions for Chinese developers with global traffic; on the other hand, it will provide overseas advertisers with perfect solutions to enter the Chinese market and provide quality traffic in China for the overseas applications of advertisers (such as Gameloft, Reuters, DailyMail, eBay, etc.). 


image.png


At the two-day Spearhead's Global Business Collaborative Conference, Spearhead Group and its subsidiaries D&S, Allyes and Smaato had a heated discussion on "cooperating to promote China Out". In addition to sharing business resources and introducing classic cases, they also fully exchanged views on the characteristics and development trend of the global advertising market, strategy for seeing customer needs clearly and promotion, multi-field business and service experience, extended cooperation in specific business areas and projects and other topics, and reached a consensus on promoting the implementation of in-depth cooperation. In the futures, Spearhead will provide more support for Smaato's public relations affairs and market development in China and the Asia-Pacific market to expand its influence and further consolidate its market status of a world's leading mobile advertising platform.


image.png

Smaato CEO & Co-Founder Ragnar Kruse

Alex Xu stated that Spearhead was committed to providing clients with "One Step Solution for One Client" in the future, and it could provide "China Out" with a package of solutions from brand consulting, public relations and media to mobile advertising distribution and other digital marketing and provide domestic and foreign brand advertisers with professional services on a global scale.


image.png

Alex Xu, President of Spearhead Global Office


Participants in the Spearhead's Global Business Collaborative Conference included Alex Xu, President of Spearhead Global Office, CSO Jerry Xie, D&S President Anne Sun, Allyes CEO Wilson Yao, Smaato Co-Founder & CEO Ragnar Kruse, Smaato Co-Founder & CAO Petra Vorsteher, Smaato CSO Ryan Klinefelter, Smaato CRO Glenn Fishback, Malcolm Wong, Head of Smaato Asia-Pacific Region and representatives from Spearhead, D&S and Allyes.


image.png

image.png